Factors in effective Marketing
Marketing Strategy – Developing a sound marketing strategy is a necessary prerequisite for success in the marketplace. It drives marketing effectiveness and best positions the product or brand against competitors. Remember, even with the best strategy, marketers must still execute their programs properly.
Marketing Creative – Excellent and well-executed creative work can sometimes overcome a weak strategy. A really good, creative concept can bring about significant consumer attention and drive sales.
Marketing Execution – Marketing is principally concerned with the “4 Ps” – product, place, price and promotion. Improving the execution on any one of these four can achieve significant results in profitability or market share.
Looking at the program level, good management and execution of a marketing campaign improves the effectiveness of the creative portion. Managing the consistency of the message (across TV, radio, print, etc.) can markedly improve the overall campaign results. Social Media is a new but critical area and execution there is also critical – having the website properly edited and search engine optimized ensures the right consumers eyes are on the brand.