Upon completion of this Module, learners will:
- Understand the role of Promotion and Marketing in an innovation process and Sampling, Trade shows, Go to Market plan and Social media.
- Be able to develop a Promotion & Marketing – Go to Market plan for an innovation initiative
- Understand the basic themes and processes involved in managing Promotion & Marketing – Go to Market plans for an innovation initiative.
- Know the best strategies for managing Promotion & Marketing – Go to Market plans.