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What factors need to be considered when managing internal and external resources?
Some of the questions to ask when seeking to identify competitively important resources are:
What are our valuable physical assets? Where are the gaps? Examples could include modern, technically advanced production plants or equipment, well-located offices or a strong financial balance sheet.
What are the valuable organizational assets? Where are the gaps? Examples could include valuable patents, a strong distribution network or exclusive supplier contracts.
What are our key partnerships? Where are the gaps? Examples could include a joint venture or a distribution partner that enables access to specialized, lucrative markets.