Upon completion of this Module, learners will:
- Understand the meaning of a SWOT analysis and how to manage the process.
- Be able to develop a SWOT analysis for their innovation initiative.
- Understand the basic themes and processes involved in a SWOT analysis for an innovation initiative.
- Know the best strategies for managing a SWOT analysis
SWOT Analysis: Driver of Innovation and Creativity within Organizations
Many strategists view Innovation and creativity as key drivers of business success. If this is the case, why is it that only one in six ideas achieve the goal and return profits to the organization. Arcus research indicates that a key driver of success is the use of effective analytical tools such as a SWOT matrix.
Leadership Viewpoint and ideas
Leadership Viewpoint and ideas is where innovative leaders share a view point on challenges and opportunities faced by their peers. Contact Arcus to participate in this series of leadership interviews.
HHR and Advocacy: Dr. Douglas Henley, EVP and CEO of the American Academy of Family Physicians on advocacy at Associations. Read more.
Customer Insight: Mr. Jeff Cates, Managing Director of Intuit Canada talks about customer insight as a key elements of strategy. Read more.